Social media brings an incredible opportunity to reach many more people than we could ordinarily reach. It also provides a huge opportunity for miscommunication. Consider this:

“…people form their perceptions in a conversation in three ways:55%:body language,38% tone of voice, and 7%: choice of words when talking about feelings or attitudes. This suggests that 93 percent of communication occurs through nonverbal behavior and tone; only 7% of communication takes place through the use of words – thus the “93/7 Rule.” – Overcoming Fake Talk

Think about that for a minute. Think about the last few interactions you’ve had with people face to face. Their body language, tone of voice – how much did that add to the exchange?

If 93% comes from body language, nonverbal behavior, tone – what happens when the only thing you have to base communication on is the 7% use of words? Drama fights? Misunderstandings? Meltdowns?

Those words – that communication – that takes a much bigger importance if you can’t *see* that 93%. We’ve all seen it – email lists, forums. Name calling, swearing, tirades.

Stop. Change your approach. Are you hearing effectively? Ask the person questions, verify what they mean. Don’t at this point put your opinion in – *listen* to their message. Listen, listen and listen some more.

Then respond. Not react – getting defensive isn’t responding. Responding leaves the option to agree to disagree.

Some people just want to argue. Animal extremists will hang onto insults and converting until their last breath. People who push “go vegan” will not listen to anything you say about the benefits of eating rabbit. Don’t waste your time.

Use the echo – after listening when you think you get it ask them “I hear you saying <whatever> – am I understanding you clearly?” This gives them a chance to correct it, or happily feel understood. Then, choosing your words carefully (remember it’s all they have to go on – they can’t hear your tone or body language either), form a response.

It takes extra effort, but effective communication is worth the effort.